Ads
- Meta campaign setup and campaign management
- Creative production by tier cadence
- Ongoing optimization and testing cadence
- Client pays ad spend directly to Meta
Marketing service line
Lead Generator Engine (Ads + SEO + Social)
A done-for-you lead generation system combining paid ads, local SEO, and consistent social content—built to turn attention into booked jobs.
This service line is separate from Website Design / Website Sprint. You can run each service separately or bundle them.
What’s included
Grouped by execution area.
SEO
- Local SEO improvements for Google Business Profile
- On-page SEO implementation by tier scope
- Technical baseline for speed, indexing, and sitemap checks
- Reporting with changes and next steps
Social
- Consistent posting cadence by tier
- Creative aligned with your service offers
- Content supports paid and organic visibility
Reporting
- Lead volume and cost-per-lead tracking
- Documented changes and next actions
- Cadence by tier: monthly or bi-weekly KPI review
Tiers
Starter / Standard / Premium
Starter
- Ads: 2 ad creatives per month (1 short video + 1 image OR 2 videos), Meta campaign setup + management, weekly optimization
- Social: 6 posts per month (2 per week)
- SEO: Google Business Profile tune-up (once), on-page SEO for 1 core service page (once)
- Reporting: monthly recap (leads, cost per lead, what we are changing)
- Note: client pays ad spend directly to Meta
Standard
- Ads: 4 ad creatives per month (2 videos + 2 images OR 4 videos), Meta campaign management, optimization 2x per week, retargeting setup (site visitors + engagement)
- Social: 12 posts per month (3 per week)
- SEO: Google Business Profile optimization + posting plan, on-page SEO for 3 service pages (initial), technical baseline (speed/indexing/sitemap)
- Reporting: monthly report + next-month plan
Premium
- Ads: 8 ad creatives per month (video-first), Meta campaign management, optimization 3x per week, advanced retargeting (site + lead form + video views), A/B testing cadence
- Social: 20 posts per month (5 per week)
- SEO: Google Business Profile + review engine, on-page SEO for 5 to 8 pages (initial), 2 local SEO content posts per month (FAQ/service-area)
- Reporting: bi-weekly KPI check-in + monthly strategy update
Note: optional citation cleanup is available as an add-on.
Add-on and cross-sell
Target Lead List Builder can plug directly into this engine.
Use Target Lead List Builder as a standalone offer or as a feeder list for retargeting and follow-up workflows in Lead Generator Engine.
- Starter / Standard / Premium lead count tiers
- Dedupe, best-effort verification, and source links
- Optional Outreach Pack scripts for follow-up execution
Getting started
Onboarding requirements and first 7 days.
Required access checklist
- Meta Business Manager + Ad Account access
- Google Business Profile access
- Website admin access (if on-page or technical work is included)
- Google Analytics and Search Console access, if available
Approvals: client provides approvals within 48 hours to keep cadence.
First 7 days timeline
- Day 1 to 2: access + goals + offer
- Day 3 to 4: build campaigns + creative v1
- Day 5 to 7: launch + initial optimization + reporting baseline
Ready to launch the Lead Generator Engine?
Message me and I will map the right tier and next steps.